{"id":6859,"date":"2022-01-18T12:23:38","date_gmt":"2022-01-18T12:23:38","guid":{"rendered":"https:\/\/newmoneyreview.com\/?p=6859"},"modified":"2022-02-02T11:51:49","modified_gmt":"2022-02-02T11:51:49","slug":"uk-to-regulate-crypto-ads","status":"publish","type":"post","link":"https:\/\/newmoneyreview.com\/index.php\/2022\/01\/18\/uk-to-regulate-crypto-ads\/","title":{"rendered":"UK to regulate crypto ads"},"content":{"rendered":"<p>The UK government has announced new measures to crack down on misleading promotions of cryptocurrencies and crypto tokens.<\/p>\n<p>In <a href=\"https:\/\/www.gov.uk\/government\/news\/government-to-strengthen-rules-on-misleading-cryptocurrency-adverts?utm_medium=email&amp;utm_campaign=govuk-notifications-topic&amp;utm_source=f0714d09-5104-49e2-b524-f6cc357179e8&amp;utm_content=immediately\">a statement released this morning<\/a>, the government says it will ensure crypto adverts will be brought into line with other financial advertising, ensuring they are fair and clear.<\/p>\n<p>The UK\u2019s move follows a <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2022-01-17\/spain-clamps-down-on-crypto-advertising-with-order-to-flag-risks\">similar initiative announced yesterday in Spain<\/a>.<\/p>\n<p>Singapore yesterday <a href=\"https:\/\/newmoneyreview.com\/index.php\/2022\/01\/17\/crypto-ads-banned-in-singapore-litter-london\/\">took a more dramatic step, banning crypto ads completely<\/a>.<\/p>\n<p>According to the UK Treasury, around 2.3 million people in the UK are now thought to own a cryptoasset, with numbers on the rise.<\/p>\n<p>\u201cResearch suggests that understanding of what crypto actually is is declining, suggesting that some users may not fully understand what they are buying. This poses a risk that these products could be mis-sold,\u201d the Treasury said.<\/p>\n<p>According to consumer research commissioned by the UK\u2019s Financial Conduct Authority, only 71 percent of those who had heard of cryptoassets correctly identified their definition, while 31 percent of cryptoasset holders that saw an advert were encouraged to buy as a result.<\/p>\n<p>The government said it would introduce legislation to amend the Financial Promotion Order, which sets out the investments and activities to which the UK&#8217;s financial promotion regime applies.<\/p>\n<p>Under the Financial Services and Markets Act 2000, a business cannot promote a financial product unless it is authorised by the Financial Conduct Authority or the Prudential Regulation Authority, or the content of the promotion is approved by a firm which is.<\/p>\n<p>Firms that wish to promote such investments and activities must comply with binding rules that financial promotions must be fair, clear, and not misleading.<\/p>\n<p>There will be a six-month transitional period before the new rules are introduced.<\/p>\n<p>According to Bradley Rice, a partner at law firm Ashurst, the UK\u2019s new guidance will have a major impact on crypto-related advertising.<\/p>\n<p>&#8220;These changes to the UK financial promotion regime will bring about monumental changes to how firms offer, promote and market cryptoassets in the UK or to persons in the UK. This could be game-changing,\u201d said Rice.<\/p>\n<p>&#8220;This regime will mean regulated firms are at an advantage over unregulated firms because they will be able to issue their own promotions.\u00a0 Unregulated firms will need to find an authorised firm willing to approve their promotions and there is a lot of focus on this sector from all angles.<\/p>\n<p>&#8220;If providers do offer the service, it won&#8217;t be cheap,&#8221; said Rice.<\/p>\n<p>According to <em>the Guardian<\/em>, there has been an explosion in cryptocurrency-related advertising on London&#8217;s public transport network.<\/p>\n<p>Transport for London, the operator of London\u2019s public transport system, had shown 39,560 crypto adverts from 13 firms on its trains, buses and in stations in the six months between April and September 2021, <em><a href=\"https:\/\/www.theguardian.com\/technology\/2022\/jan\/14\/cryptocurrency-ads-london-transport-tfl\">the Guardian wrote last week<\/a><\/em>.<\/p>\n<p>The boom in crypto ads jarred with an April pre-election promise by London\u2019s mayor, Sadiq Khan, to remove all gambling advertisements from the public transport system.<\/p>\n<p><em><a href=\"http:\/\/eepurl.com\/du6eTr\">Sign up here<\/a> for the New Money Review newsletter<\/em><\/p>\n<p><em><a href=\"https:\/\/blubrry.com\/newmoneyreview\/\">Click here<\/a> for a full list of episodes of the New Money Review podcast: the future of money in 30 minutes<\/em><\/p>\n<p><span style=\"text-decoration: underline;\">Related content from <em>New Money Review<\/em><\/span><\/p>\n<p><a href=\"https:\/\/newmoneyreview.com\/index.php\/2021\/10\/05\/fighting-the-crypto-scammers\/\">Fighting the crypto scammers<\/a><\/p>\n<p><a href=\"https:\/\/newmoneyreview.com\/index.php\/2021\/08\/04\/did-binance-cover-up-may-19-liquidations\/\">Did Binance cover up May 19 liquidations?<\/a><\/p>\n<p><a href=\"https:\/\/newmoneyreview.com\/index.php\/2020\/12\/10\/to-be-human-is-to-deceive\/\">To be human is to deceive<\/a><\/p>\n<p><a href=\"https:\/\/newmoneyreview.com\/index.php\/2021\/05\/05\/a-cryptocurrency-sceptic-speaks-out\/\">A cryptocurrency sceptic speaks out<\/a><\/p>\n<p><a href=\"https:\/\/newmoneyreview.com\/index.php\/2021\/12\/15\/coinbase-kraken-etoro-censured-for-uk-crypto-ads\/\">Coinbase, Kraken, eToro censured for UK crypto ads<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The UK government has announced new measures to crack down on misleading promotions of cryptocurrencies and crypto tokens. In a statement released this morning, the government says it will ensure [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6789,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1013,1012,1053,1026,1011],"tags":[2100,1869],"class_list":{"0":"post-6859","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-account","8":"category-exchange","9":"category-featured-1","10":"category-latest-slider","11":"category-value","12":"tag-advertising","13":"tag-cryptoasset"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UK to regulate crypto ads - New Money Review<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmoneyreview.com\/index.php\/2022\/01\/18\/uk-to-regulate-crypto-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UK to regulate crypto ads - New Money Review\" \/>\n<meta property=\"og:description\" content=\"The UK government has announced new measures to crack down on misleading promotions of cryptocurrencies and crypto tokens. 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